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Goal Setting for Assistants Hub: Get Started Today

It’s time to focus on you! In our 2020 EA Survey, 43% of EAs responded that they do not have clearly defined goals in their own roles. We’re here to help.

Below are resources to help you define goals in your role, and how to execute and measure your success, starting with a 5-Step Goal Planning Method.

Additional resources to help you in your goal planning:


About Base

Base has spent more than a decade placing and supporting executive assistants. We match founders and executives with vetted, US-based EAs, and we help assistants build careers worth staying in.

Explore our learning and development programs, browse EA job opportunities, or see how we support assistants through their careers.

Written by Bryn Smith

Bryn is the Senior Manager of Brand and Product Marketing at Base, where she is on a mission to build a world-class EA community by connecting them with top-notch thought leaders, invaluable resources, and cutting-edge insights.