You weren't meant to do it all.
You were meant to lead.
Base matches founders and executives with top 1% US-based EAs who own the calendar, the inbox, the travel, and the AI you bought to fix all three.
Stay focused on growth while your Executive Assistant handles the rest. Including AI.
How a Base EA helps
There's more you can hand off than you think.
An executive assistant for a single leader or a whole team, or a full team of EAs for your entire company.
“My Base EA gets more done in 15 hours a week than many full-time, career EAs can in 40 to 50 hours.”
Malka · Founder
- ✓Sorting and answering your email
- ✓Managing your calendar and scheduling
- ✓Prepping meetings, taking notes, sending follow-ups
- ✓Booking travel: flights, hotels, the whole trip
- ✓Handling expenses and reimbursements
- ✓Keeping track of your reminders and to-dos
- ✓Keeping you moving toward your goals, not just your to-do list
- ✓Standing in for you and speaking on your behalf when you can't be there
- ✓Being the first line of defense for your team, so only the right things reach you
- ✓A sounding board when you need to think something through
- ✓Anticipating what you'll need before you ask
- ✓Catching the things that fall through the cracks
- ✓Research and simple reports
- ✓Keeping your contacts and customer list current
- ✓Sending invoices and paying bills
- ✓Helping you hire: posting roles, screening, booking interviews
- ✓Getting new hires set up
- ✓Writing simple how-to guides for your team
- ✓Tracking projects and deadlines
- ✓Running your AI tools for you
- ✓Writing and fixing the prompts
- ✓Checking the AI's work before it reaches you
- ✓Building simple workflows that save you time
- ✓Cleaning up and formatting what the AI produces
- ✓Keeping your tools running as they change
- ✓Setting up your systems and processes from scratch
- ✓Keeping projects and priorities moving so nothing drops
- ✓Spotting what needs handling before it becomes a problem
- ✓Protecting your time for growth, clients, and investors
- ✓Prepping investor updates and board meetings
- ✓Keeping a fundraising round on track: investor lists, documents, and follow-ups
- ✓Following up with clients, partners, and candidates
- ✓Turning your ideas into a plan, then following through
✦Many Base EAs have worked inside startups themselves, so they already know how fast things move.
- ✓Personal appointments, online orders, and returns
- ✓Buying and shipping gifts
- ✓Booking dinners, trips, and events
- ✓Finding and booking home repairs and services
- ✓Family calendars and kids' activities
- ✓Planning family travel
✦Your Base EA works fully remotely, so this is all handled online and by phone, never in person.
How a Base EA helps your team
Cover every leader without a hire for every leader.
Fractional support for every leader who needs it, with one partnership to manage.
“Base is really easy to work with, which is why I highly recommend their services to my colleagues.”
Jessica · Executive Director
- ✓Email and calendars handled for each leader you cover
- ✓Scheduling across time zones without the back and forth
- ✓Meeting prep, agendas, notes, and follow-ups
- ✓Travel booked and managed end to end
- ✓Expenses and receipts handled for each leader
- ✓Reminders and deadlines tracked so nothing slips
- ✓Fractional hours: each leader gets what they need
- ✓One vetted partner instead of a hire for every leader
- ✓No recruiting, interviewing, onboarding, or turnover for HR
- ✓No benefits or payroll overhead on your books
- ✓A clear cost comparison against a full-time seat
- ✓Hours that scale up or down as needs change
- ✓Coverage that continues when someone is out
✦Most buyers compare us to the loaded cost of full-time hires. We'll walk you through that math on the first call.
- ✓One invoice for the whole team; we handle paying each EA
- ✓We run onboarding and manage the relationship over time
- ✓If a match isn't working, we handle the transition instead of your HR team
- ✓A single point of contact when anything needs attention
- ✓Straight answers for procurement on security and data handling
- ✓References and a track record you can check before you commit
- ✓Team meetings run end to end, from agenda to follow-up
- ✓Projects tracked and chased so nothing stalls
- ✓Shared files and documents kept organized
- ✓Interviews coordinated and new hires set up on day one
- ✓Team handbooks and how-to guides kept current
- ✓Offsites and team events planned
- ✓One owner for the AI tools your team already pays for
- ✓Shared workflows instead of everyone improvising
- ✓Prompt templates the whole team can reuse
- ✓AI output checked before it goes out
- ✓Tools kept working as they change
- ✓AI Admin Debt paid down for every leader you cover
- ✓One support model that repeats at every location
- ✓Quality that holds site to site
- ✓Corporate visibility into how each location is supported
- ✓Best practices that travel across the network
- ✓A clean path to refer fellow franchisees
✦Franchisees find us through other franchisees. Ask for references and we'll connect you to owners already using Base.
Trusted by founders and growth-minded operators.
Why we coined a term for it
AI didn't cut your admin.
It created AI Admin Debt.
The prompting, the re-prompting, the checking, the fixing: our clients kept describing it, so we named it. Then we did something about it. Every Base EA is trained to run your AI for you, so the debt gets paid without you.
5% You start it
90% Your EA runs it
5% You get results
How it works
Support built for you
You talk. We listen.
Tell us what's slowing you down and where you need the most help. We start there.
We match you.
We match you with an EA who fits your pace, your style, and the way you work, so you're not gambling on another wrong hire.
You get started.
Your EA gets going from day one. No training, no slow start, nothing to teach them.
You grow.
Your EA learns how you work, gets ahead of what you need, and takes on more over time.
The skill of finding top talent and good matches is really, really hard and you've done it masterfully.
Noah D.
Executive Director
Working with Base was one of the best investments I made as a CEO. A reliable EA let me focus on high-level tasks. I'd recommend Base to anyone. EAs are game-changers.
Caroline J.
CEO & Creative Director
After many years of trying different in-person assistants, it never worked out. I gave it one more try with Base and have been thrilled. I feel so fortunate that I found them.
Rhonda K.
Executive Director
My Base assistant quickly improved my workflows and lifted a huge weight off my shoulders. Within days she caught errors I'd missed. Now I'm out of the weeds and focused on the big picture.
Andy C.
Fractional CMO
I've been working with Base since I started my company in 2020 and am very happy!
Reuben O.
Consultant
Base is really easy to work with, which is why I highly recommend their services to my colleagues.
Jessica G.
Executive Director
Base made the perfect match for me. My EA is positive, supportive, creative, and keeps things moving as plans change. She's been key in building and growing my company.
Lindsay T.
CEO & Executive Advisor
What kind of support do I need?
Whether you need consistent help, a full-time hire, short-term project support, or a systems refresh, we have
options to match your needs.
Subscription
Ongoing EA support
Flexible, month-to-month plans starting at 40 hours per month for consistent executive assistant help.
Temporary
Short-term EA support
Project-based or seasonal help for one-off tasks and defined short-term needs.
Full-time
Trial-to-hire EA support
Unlimited access to top-tier, U.S.-based executive assistants before making your full-time in-house hire.
Systems resets
One-time systems support
A focused refresh of your inbox, calendar, or cloud storage without the need for ongoing EA support.
The gold standard for executive support.
Proprietary matching
based on 11 years of placement data
Top 1% U.S.-based talent
rigorously vetted, remote-ready
EA-led onboarding
your EA takes the lead from day one
Flexible engagement
start part-time or scale fast
Strategic partnership
your EA doesn't wait to be told what to do