Base Raises $2.6M in Seed Funding to Build the First-Ever Software Platform for Executive Assistants

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Matchstick Ventures, Revolution’s Rise of the Rest Seed Fund, Slack Fund, and High Alpha Capital invest to modernize the way assistants and executives work together.  

GREENVILLE, S.C. – Base, a SaaS platform built for executive assistants, today announced the completion of a $2.6M seed funding round. Base is modernizing the way assistants and executives work together by providing tools and technology tailored to the executive work style. 

Base will use the funds to grow its platform and add hires in sales, services, and engineering. The funding round was led by Matchstick Ventures with participation from Revolution’s Rise of the Rest Seed Fund, High Alpha Capital, and Slack Fund.

“Through years of working with EAs, I’ve seen the pain points support professionals face in their daily work – inadequate technology, manual processes, communication inefficiencies, and more,” said Paige McPheely, Founder and CEO of Base. “This funding round will help us continue to build a platform that is tailored to the unique responsibilities of assistants, while simultaneously elevating EAs and their profession along the way.”

“At Matchstick, we look for innovative ideas with massive market potential,” explains Ryan Broshar, Founder and Partner at Matchstick Ventures, a seasoned investor in over 100 SaaS businesses. “This is an entire profession that has never been supported with modern technology, until today. We’re thrilled to be part of the movement that is creating an entirely new category of software.”

Within Base, support professionals can manage executive communications, oversee day-to-day operations, streamline reporting, and store personal information in a central, secure location. By further shifting the EA focus to strategic projects, it is Base’s goal to give support professionals the ability to leverage their unique skills and vast knowledge in more meaningful ways. 

“Base is empowering executive assistants to be more strategic, proactive, and productive,” explains Mary Grove, Partner at Revolution’s Rise of the Rest Seed Fund. “It is another great example of a company outside of Silicon Valley building technology that can have a meaningful impact on the way we work.”

Stay connected with Base by following @thebaseapp on Twitter.


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About Base

Base is focused on modernizing the way EAs and executives work together. By providing tools and technology tailored to the executive work style, Base helps executive assistants streamline operations and simplify communications so that they can better support the executives they serve.

About Matchstick

Matchstick Ventures is a venture capital firm that invests in rapidly growing, yet underserved startup ecosystems. With offices in Minneapolis and Boulder, Matchstick invests in early-stage software startups led by ambitious, yet humble founders. For more information, please visit: or follow on Twitter at @matchstickvc.

About High Alpha Capital

High Alpha is a leading venture studio focused on building next-generation enterprise cloud companies through a new model for entrepreneurship that unites company building and venture capital. The High Alpha team partners with entrepreneurs, investors and large corporations to conceive, launch and scale new software companies. For more information, please visit: or follow on Twitter at @highalpha.

About Revolution’s Rise of the Rest

Revolution’s Rise of the Rest Seed Funds are investment funds that are part of a nationwide platform led by Steve Case focused on spotlighting regional startup hubs and investing in early stage, high growth companies across the country. The team partners with regional ecosystem leaders and co-investors to build and scale the next wave of transformational companies. The Rise of the Rest Seed Funds are backed by a group of iconic entrepreneurs and business leaders who believe that the next great startups are located outside of coastal tech hubs. The Rise of the Rest Seed Funds are headquartered in Washington, DC and part of Revolution’s family of funds including Revolution Growth and Revolution Ventures. For more information, please visit: or follow on Twitter at @RiseOfRest.

Written by Bryn Smith

Bryn is the Senior Manager of Brand and Product Marketing at Base, where she is on a mission to build a world-class EA community by connecting them with top-notch thought leaders, invaluable resources, and cutting-edge insights.