Assistants: How to Set Goals That Impact the Business

Goal setting is a powerful process that helps you think about your future and where you want to go in life. Companies use them to set clear priorities for everyone involved in the organization. Individuals use them to guide their focus and sustain momentum. However, goal setting for executive assistants has been less defined.

EAs often find themselves with reactive roles, wearing many hats and juggling tasks as new things get thrown their way. Being proactive and prioritizing growth can feel overwhelming, if not impossible.

Here’s the great news: while you’re fielding emails, tracking projects, and managing calendars, you have the ability to impact your company in a real, lasting way.

Your executive is responsible for a handful of goals within the business. And, as you know, they are managing a lot (that’s why they need you, right?). On any given day, they could be fielding hundreds of messages, problems, or distractions.

As an EA, you are in a powerful position to go beyond managing their schedule and become a true support system; keeping your executive focused on the goals they are responsible for, getting involved in those strategies, and amplifying their output.

Our new guide will help you start taking an active role in this process, so you’ll be able to tangibly measure your value and tie your work to the success of the company — thus solidifying yourself as a crucial member of the team and future-proofing your role.

Assistants: How to Set Goals That Impact the Business

In the guide, you’ll learn about:

How to Set Goals with Your Executive

Goal setting sounds great, but how do you make sure your exec is on board? You’ll receive tips on how to approach the conversation, as well as a goal analysis framework to ensure you’re setting goals that will be most valuable to your executive.

Examples of Goals for Executive Assistants

Not sure what goals you should set for yourself? This guide includes a list of outcome-based goal examples to help you start brainstorming.

The Process for Checking in on Goal Progress

Equally important as setting goals is making sure you’re keeping up with them. In this guide, you’ll learn what we believe to be the most powerful way to track goal progress — so you get what you need without being overlooked by or overwhelming your executive.

Download the free guide now.

Assistants: How to Set Goals That Impact the Business

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Written by Bryn Smith

Bryn is the Senior Manager of Brand and Product Marketing at Base, where she is on a mission to build a world-class EA community by connecting them with top-notch thought leaders, invaluable resources, and cutting-edge insights.