Celebrating Administrative Professionals Week

Happy Administrative Professionals Week! As we honor the critical contributions of Executive Assistants (EAs), we’re excited to revisit some of the most viewed webinars from last year’s Admin Week that continue to inspire and guide EAs in their professional journeys.

Embracing Technology in the Executive Assistant Role

Explore how Executive Assistants can enhance their roles with technology in our webinar featuring Christina Romein from Zapier and Jessica McBride of Tech Savvy Assistant. Learn practical strategies for using AI to streamline research, reduce multitasking with automation tools, and improve communication consistency. This session highlights how technology can elevate the EA’s efficiency and impact.

Watch the Embracing Technology Webinar

Leadership Amplified for Executive Assistants

In another engaging session, we explored ways Executive Assistants can amplify their leadership presence within their organizations. This webinar provided actionable insights on becoming more proactive, resourceful, and visible. It encouraged EAs to step beyond their traditional roles and embrace their capabilities as strategic leaders who significantly impact organizational culture and outcomes.

Watch the Leadership Amplified Webinar

Unlocking Growth and Career Opportunities

Focusing on personal and professional growth, this webinar featured insights from industry experts Diana Brandl and Hallie Warner, who discussed how EAs can break career barriers and seize growth opportunities. The session covered how EAs could leverage their unique positions within their organizations to foster curiosity about different business operations, creatively contribute to organizational goals, and strategically advance their careers.

Watch the Unlocking Growth Webinar


These webinars underscore a critical evolution in the perception and responsibilities of Executive Assistants. From administrative support to strategic partnership, today’s EAs are seen as indispensable, multifaceted professionals capable of significantly steering their organizations towards success.

As we celebrate this week, let’s continue to recognize and empower the transformative role of Executive Assistants. For those looking to deepen their understanding and enhance their impact, we encourage you to explore these webinars for continued inspiration and actionable strategies.

Written by Luis Sousa

Luis collaborates with Base's team, utilizing his skills in digital marketing to support their mission of equipping leaders with exceptional, scalable executive support. Drawing from the largest pool of EA talent in the world and the innovative platform built for EAs, he helps in communicating the company's commitment to matching leaders with strategic, tech-enabled assistants.