Empower the next generation of EAs with Built by Base (BxB) EA support

June 29, 2026 Sara Altuna CEO @ Base

Behind every exceptional EAs is a leader who gave them their first opportunity.

When I became an Executive Assistant (EA) in 2018, I didn’t really have a plan. In fact, I barely understood what an EA was. Very quickly I learned that the role is bigger and more strategic than it looks. A great EA isn’t just organized. They also have great judgment, anticipate needs, stay calm under pressure, and help their leaders see the whole picture.

Despite not fully understanding the EA role, someone gave me a chance. I was trusted with real responsibility and trained to deliver excellent support. I learned by doing and used my existing skill-set (curiosity, passion, ownership, creativity) to become an exceptional EA. Eight years later, I am now the CEO of Base.

What I’ve learned along the way: strong EA talent is everywhere. But opportunity is not. So we are changing that.

At Base, we run one of the most selective assessments in the industry. About two percent of invited applicants make it through. And sometimes, within that two percent, there are applicants with the judgment, the professionalism, the skill-set, and the drive to become exceptional EAs. They just need someone to give them a chance.

That’s why Built by Base exists.

This initiative partners you with a Built by Base EA at a discounted rate. They have already passed our skills assessment and interview. These EAs bring real transferable skills and a readiness to learn and grow. What they’re building with you is hands-on EA experience and the start of their career.

Base gives these new EAs a lot of support: we fully onboard, train, coach, and mentor them so that every partnership they start is up to Base’s standard of exceptional support. For you, it’s high-quality support at a lower price, and a chance to launch someone’s career while you get it.

Built by Base partnerships are $45 per hour, with a $1,500 implementation fee instead of our standard $2,500.

Our standards don’t move. Every Built by Base EA clears the same assessment everyone else does. What changes is access. We’re opening a way in.

How one opportunity can change everything

Last year, our #until2072 initiative put investment directly behind women leaders. The response reminded us how much changes when a company decides, on purpose, to back people who haven’t always had the door held open for them.

Built by Base comes at it from the other side. It backs the person who isn’t a leader yet, the aspiring EA who needs one opening to start.

If you’re looking for excellent EA support at a more accessible cost, we’d love to work with you.

One opportunity can change the whole direction of a person’s career. And who knows – the person you take a chance on today might be the EA you were looking for all along.

Find my Built by Base EA

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Sara Altuna
CEO @ Base